Who HorseWhale is for.

HorseWhale is built for a specific kind of punter. They bet bookmaker prices rather than trading the exchange, check market movers as a daily habit, do most price-sensitive betting in the morning, and have likely been restricted or expect to be restricted on at least one account. If that is you, the product is built around your existing routine.

It is not built for exchange traders. Bookmaker price moves are usually a reaction to exchange activity, not the other way round, and an exchange trader already operates far faster than any bookmaker-side alert can. It is also not built for anyone looking for a horse to back. There is no selection here, only a signal about a market you already have a view on.

If you already run more than one bookmaker account, already check a market-movers page some mornings, and have been frustrated watching a price disappear before you could act on it, that gap is exactly what this product is for.

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